This is certainly not true! No matter what type of business you are running, there is little doubt that you would benefit from a website. Whether it’s a feature packed e-commerce website, or just a few pages of information about your company, a website is essential. Your existing customers may use your website to recommend you to friends and family or simply to remind themselves of your contact details. Not to mention the new customers that you will open yourself up to.
Myth #2: I can't afford a website, it's too expensive
Many businesses think that they cannot afford professional web development, as well as the associated upfront and ongoing fees that come with having a website. However – when taking into account the benefits that a website delivers the cost of producing and maintaining it becomes proportionally small.
Advantages of having a website include:
- ease of contact
- potential for previously untapped sources of new business
- product/service descriptions
- the potential for online transactions
- streamlining of processes such as bookings etc.
The costs savings and revenue generating potential this entails quickly surpasses the financial outlay of a website’s establishment.
Myth #3: You need to be a technical person to maintain your website
Many business owners also think that a person needs to be technologically savvy in order to maintain the website after it has been launched. However, this is not the case. Most websites are built on content management systems (CMS) which allow the owner to easily edit content without any advanced skills. If you’re familiar using Microsoft Word, then you will be able to use most content management systems.
Myth #4: eCommerce websites are out of reach for small business owners
eCommerce websites are sites that sell products or services online. We use the open source software wordpress, which allows us to build high quality e-commerce sites for a relatively low cost (compared to a proprietary system). Doing business online is becoming more and more popular due to its ease, efficiency and lack of peripheral costs (transport, time etc).
Your business can have an eCommerce website that allows you to sell your products or services online, opening up an important and increasing new revenue stream for a non-prohibitive cost.
The alternatives are to lose customers to other web sites who do offer eCommerce, or pay high monthly subscription fees for outsourcing your eCommerce, and lose control and profits either way. Never ask your web visitors to “call us” or “fax your order” where your competition says “buy now”.
Myth #5: Traditional advertising methods are more effective
Many small businesses still rely heavily on traditional methods of advertising such as placing ads in the local newspaper or Yellow Pages. But if potential customers are moving online, you really need to be online too.
There are an abundance of statistics that show the declining rate of advertising in print media and the rise in online forms of marketing. With a website:
- you can reach more people
- your website works 24/7
- a website is cost-effective and sustainable
- a website is viewable on mobile devices, allowing you to be found anywhere
- an online presence shows your business as modern, progressive and dynamic
The question is – ‘can you afford not to be online?”
Myth #6: My business is local - I don't need a website
So why would local customers look for your business’ website? A large, and increasing number of people have completely replaced traditional finder services such as the Yellow Pages with the internet. Even if a business is next door, many people will still use the internet as the first resource for finding information such as:
- opening hours
- additional information about your products and/or services
- exact location and directions
- contact information such as phone number, email
- pricing information and available stock
In short – the internet is not going to get any smaller, in fact its rate of increase in size is dramatic.